DISCOVER THE HIDDEN GOLD IN YOUR EMAIL LIST
By PJ Van Hulle
You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 11 years, your follow up systems leave something to be desired.
According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:
- 3% are actively shopping for what you offer
- 7% are aware and open to your services, but not looking
- 30% are not aware of their problem or your solution
- 30% may know you exist, but it’s not the right time
- 30% are simply not a fit
This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!
When you follow up consistently, you will STAY IN FRONT of these people. Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.
Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.
The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.
A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month. So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.
With a profitable e-mail list you can:
● Fill your seminars and programs
● Attract more clients and sales
● Turn current clients into repeat clients
● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions
Building your list is like taking advantage of compound interest. The sooner you start, the better. And the longer you nurture your list, the more profitable it will be.
To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.